Episode 62: Cracking The SEO Code With Mike Pederson

A  few weeks back, my wife and I were craving sushi and decided to turn to the all knowing Google for answers.

I pulled out my iPhone and typed,“ Best sushi in Little Rock Arkansas.”

Within seconds, we had dozens of places to choose from.

After scanning the page for a few moments, we decided to go with the 2nd listing on Google.

We placed our order and the sushi turned out to be fantastic.

As the sushi place can attest, that’s the power of Search Engine Optimization, or SEO.

Unfortunately, most dental practices consider SEO as an afterthought, when in fact it can often be one of the most important methods of marketing for your practice.

Today, I’m excited to have Mike Pederson, founder of Dental Boost back on the show. You may remember him from SYDP episode 51 where he shared the best practices for your dental website.

I wanted to bring him back on the show and have him share all things SEO. When thinking about your marketing plan for 2017, SEO is a great place to start.

If enjoyed today’s show you’ll love Mike Pederson’s Free Digital Assessment for SYDP Listeners. He’ll do a live walkthrough of your site and give you suggestions on how to improve your SEO.

Here are a few things you’ll discover in today’s episode:

• The Bare Minimum Basics For Learning SEO
• 3 SEO Mistakes You Can’t Afford To Make
• The SEO tactics that are working RIGHT now.
• Why You Need To Take SEO Seriously in 2017
• How To Know Which SEO Services Are Worth It
• The Importance of Focus When It Comes To SEO Marketing
• What To Know When Building A Website For The First Time
• Why You Should Give Back To Your Local Community
• The “Light Grey” Method To SEO
• How To Avoid SEO Penalties For Your Site
• Buyer Intent Keywords and Why They Matter

Quotes:

• “Google’s goal is to always serve the best search result possible.” – Mike Pederson

Resources:

• Mike@thedentalboost.com

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