our story
welcome to Tooth & Coin
Back in August of 2013, Jonathan VanHorn started DentistMetrics as a one-man consulting company. The idea was to focus on the dental industry, and with that niche in mind, be able to provide advice that applied directly to the unique needs of dentists.
Jonathan always had a knack for numbers. He even considered becoming a math professor when he was younger. But the nature of small business appealed to him, and he saw that same drive in the dentists he would eventually build a business around helping.
DentistMetrics has made a few transformations over the years. From a one-person consulting company to a niche CPA firm with 25 employees and 325 clients across the country, we now go by Tooth & Coin. And we’re committed as ever to empowering doctors to take control of their businesses.
Meet the team that makes
it happen
Our Award Winning Team
Tooth & Coin is proud to have a dream team that not only delivers superior service and unprecedented results to our doctors, but is also recognized for their contributions. Here are just some the industry awards that have recently recognized members of the Tooth & Coin team!
Arkansas Business
40 Under 40, Class of 2019
Jonathan VanHorn
American Institute of CPAs
2020 Outstanding Young CPA Award
Joseph Rugger
With you through every stage of ownership.
Whether you’re starting your practice from scratch, acquiring from another doctor, or running an established institution, we can help you run your business better.
Why we do what we do
Tooth & Coin aims to take the pressure of business ownership off your plate by allowing you to completely automate and outsource your bookkeeping, financial reporting, and taxes. We also offer coaching, advisory and education to our doctors to help them better understand every element of their businesses and run more successful practices.
understanding your
Dental Practice
From basic accounting and tax services to business coaching, advisory and education, Tooth & Coin has the services and resources to help you run the business side of your dental practice.
taxes for dental practices
Taxes are a completely different animal when you become a business owner. Our team of dental CPAs specializes in dental practice ownership and commonly find over $50,000 in tax savings opportunities for dentists who are new to tax planning. We'll find the deductions you never knew to look for!
Dental Practice Accounting
Leave the number crunching to us! When you outsource your accounting to Tooth & Coin, you can set better practice goals and save 15-20 hours per month. You'll be able to refocus that time toward your dental practice and do more of what you love.
profit advisory for dentists
Running a business is tough, especially when your focus is on providing exceptional dental care to your patients. Profit Advisory offers a hands-on approach to help you achieve your financial goals. From creating budgets to implementing bonus structures Tooth & Coin keeps you on track.